Over the last 12 months, the Leeds-based firm has invested 500,000 in four new trucks and introduced recycling banks for businesses in the area.
The recycling banks are designed for businesses which produce small quantities of mixed recyclables, such as high street shops and offices. Customers put all recycling in to one waste container rather than having to separate it out.
The recycling banks are for paper, cardboard, metal drink and food cans, and plastic bottles.
According to the Publicans Guide to Glass by waste organisation WRAP (Waste & Resources Action Programme), over 600,000 tonnes of glass bottles are thrown out from pubs, clubs, hotels, restaurants and cafes in the UK every year and up to 90 per cent of this is currently being sent to landfill sites across the UK.
Grahame Williams, regional manager for Premier Waste Management in Yorkshire and East Riding, said: "Over the last three years, we have seen many changes to the industry. Businesses are increasingly conscious of their waste and need to ensure that it is disposed of in the most environmentally friendly and cost effective way possible. We are an ISO 14001 and ISO 9001 registered company so you can be sure that when we say we are recycling waste and diverting it from landfill that is what we are doing."
The waste management firm, which has its headquarters in Durham, expanded into Leeds in 2007. It employs a total of 276 staff across the two bases, including over 20 members of staff in Yorkshire.
The company also recycles building and demolition waste, turning it back into aggregates, in County Durham.