Rolls-Royce creates new alliance to help kickstart businesses into recovery

Rolls-Royce has established an industry alliance of data analytics experts to find new, faster ways of supporting businesses and governments globally as they recover from the economic impacts of Covid-19.

Leeds Institute for Data Analytics at Leeds University is an early member of the Emer2gent industry alliance.

Early members of Emer2gent, include Leeds Institute for Data Analytics, Leeds-based The Data City, ODI Leeds, Truata, IBM, and Google Cloud.

Emer2gent aims to combine traditional economic, business, travel and retail data with behaviour and sentiment data, to provide new insights into – and practical applications to support – the global recovery from Covid-19.

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Emer2gent models aim to help get people and businesses back to work as soon as possible by identifying lead indicators of economic recovery cycles.

It is hoped that businesses and governments can use these insights to build the confidence they need to take early decisions, such as investments or policies, that could shorten or limit the recessionary impacts from the pandemic.

The alliance is voluntary and insights will be published for free.

Caroline Gorski, Skipton-based global director of R2 Data Labs, the Rolls-Royce data innovation catalyst which started the alliance, said: “People, businesses and governments around the world have changed the way they spend, move, communicate and travel because of Covid-19 and we can use that insight, along with other data, to provide the basis for identifying what new insights and trends may emerge that signify the world’s adjustment to a ‘new normal’ after the pandemic.”

Professor Mark Birkin, of the Leeds Institute for Data Analytics, at Leeds University, added: “The Covid crisis has demonstrated the need for governments and their advisers to seek real world insights into mobility, behaviour and human contact networks.

“At LIDA we believe that there are mutual benefits from access to transactional data for scientific research, business and commerce.”