Savvy move by Soreen
Yorkshire marketing agency Savvy has been taken on by Soreen to work on its re-branding.
The malt-loaf firm plans to update its packaging and introduce apple and sultana and banana-flavoured loaves.
Soreen, which is popular with cyclists, will mark its relaunch by attempting to break a the world record for producing the most amount of electricity by cycling over a 24-hour period.
The event takes place at the Manchester Velodrome from October 1, with organisers hoping to raise more than 10,000 for The Christie Charity.
To register, go to www.soreen.com/squidgyenergy