Seabrook Crisps in a tasty situation with Tesco Express

The Bradford company said its sales are now outperforming the market with volumes up by 101 per cent.

Tesco opens around 50 Express stores a year and is aimed at local customers who want a convenient place to pick up essential goods.

Phil Devine, commercial director at Seabrook Crisps, said: "We are delighted to be embarking on a strong commercial partnership with Tesco Express. The brand has a loyal following in our Yorkshire heartland, but moving into the national arena with an already strong customer base across the UK will generate further awareness, and encourage first time trial for new consumers."

The commercial director added: "We look forward to further growth together."