Serious Sweet Company in Harrogate has developed Hot Cross Bun Fudge for Asda

Asda co-developed the flavour with the help and expertise of sweet maker Serious Sweet Company as part an ongoing partnership.

Jo Carlin, general manager at the Serious Sweet Company, said: “We spent six months from development stage to launch getting the hot cross bun fudge to the high standard we hold ourselves to.”

Edward Sowerby, product manager at Asda, said: “There’s a sense of pride when something is created locally, and customers who are local to Harrogate want to support the success of homegrown businesses on their doorstep.”