The site for mums wins £900,000 in investment

CASABU, the retail start-up for mums, is aiming to reach a million members by the end of the year after securing a major investment.

The ten-month-old company has raised £900,000 in an investment led by Ingenious Ventures, the private equity division of investment and advisory group Ingenious.

Existing investors, Horatio Investments, also took part in the funding round.

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Casabu runs daily sale events through its website offering discounts of up to 90 per cent on clothing, toys, nursery equipment and maternity wear.

Sales last as little as 48 hours and feature a mix of well-known and up-and-coming brands.

Casabu was named one of the top 20 start-ups of 2012 by start-ups.co.uk and operates in a fast-growing industry. The UK’s baby and nursery market has increased by 20 per cent since 2008 despite ongoing economic challenges affecting families’ outgoings.

Rachel Oxburgh, Casabu’s CEO and a mother of two young boys, said: “The beauty of the flash sales model is that we don’t need to sink capital into stock and we can use this investment to grow our customer database.

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“As well as acquiring customers through traditional channels, we will be investing in new technologies that enable us to deliver the best in customer curation, personalisation and social shopping.”

Co-founder John Heseltine is from Middlesbrough.

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