Sky invests £0.3m in InCrowd

InCrowd, formed by the team behind the sports data company, Opta, specialises in developing mobile apps, offering real time content, match analysis and interactive games. It provides clubs and rights holders with a direct way to engage with fans.

Emma Lloyd, director of Corporate Development & Strategic Investments at Sky, said: “This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers.

“We’re really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content.”

Sky Sports will work with InCrowd to explore new ways of delivering the best content to sports fans.

InCrowd has also developed its own connectivity software that sits within its apps, allowing phones to share all available connectivity, rather that compete for it.

Aidan Cooney, co-founder and CEO at InCrowd, said: “Sky are world leaders in delivering content to sports fans wherever they are. We’re incredibly excited to be working with them to explore new ways of engaging with fans.”