Sponsorship in a League of its own

But the relationship lasted seven seasons and exceeded all expectations, according to Andrew Haigh, chief executive of the Harrogate-based friendly society.

He was speaking after Leeds Rhinos beat rivals St Helens in a thrilling showdown at Old Trafford.

Mr Haigh said: “The sponsorship has provided national profile for the Engage Mutual name. It proved to be a great fit with our own values and family focus.”

The Leeds win was great news too for Rhinos sponsors, Leeds Building Society. A spokesman said: “The final on Saturday was simply outstanding, with an excellent atmosphere and fans from both teams and their families enjoying the occasion together.

“We are delighted with the result, the fourth Grand Final success in the five years since we started sponsoring the Rhinos, and the positive coverage of our brand has been excellent.”