Sports Direct founder Mike Ashley apologies for 'ill-judged' emails in connection with coronavirus pandemic

Sports Direct founder Mike Ashley has apologised for “ill-judged and poorly timed” emails to Government and poor communications to employees and the public in the face of the coronavirus pandemic.

In an open letter, the majority owner of Frasers Group also said he has offered the company’s “entire fleet of lorries” to the NHS to help deliver medical supplies and equipment.

It comes after the businessman faced fierce criticism from MPs after he tried to claim Sports Direct was an essential operator for keeping the nation fit, before performing a U-turn to close his stores.

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In the letter, Mr Ashley said: “Our intentions were only to seek clarity from the Government as to whether we should keep some of our stores open; we would never have acted against their advice.

Mike Ashley Picture: PAMike Ashley Picture: PA
Mike Ashley Picture: PA

“In hindsight, our emails to the Government were ill-judged and poorly timed, when they clearly had much greater pressures than ours to deal with.

“On top of this, our communications to our employees and the public on this was poor.

“To reiterate, I am deeply apologetic about the misunderstandings of the last few days. We will learn from this and will try not to make the same mistakes in the future.”