On the spot with Sammy Blindell

Sammy Blindell, co-founder of the Leeds-based ICE Innovation marketing agency

What was your first job?

Designing adverts and promotional literature while at university for the Eastern Daily Press.

If not in your present job, what would you like to do?

Continue to make a genuine financial difference to business owners and entrepreneurs who want to fast track their growth and position themselves as market-leading brands online.

What was your worst mistake?

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Giving a trusted employee complete control of the bank accounts. After several months I noticed they started to pay themselves more than usual.

What would be your ideal day away from the office?

I love getting crafty, so once a month I spend four days in Brittany at a craft studio making all sorts of things.

Name the one person you would most like to have dinner with?

What was your best subject at school?

I absolutely loved art and thoroughly enjoyed science.

What are your hobbies?

Obviously I love art and craft! I also love walking in the Dales with our border collie Bonnee.

What would you do if you won the Lotto?

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Buy the island next to Richard Branson and throw a party for all my family and friends.

What is your top time-saving tip?

Know your outcome.

What is your favourite time of the day?

When I first wake up. Bonnee always jumps on the bed and the three of us have one big cuddle.

What is your favourite garment?

My business brand colour scarf that my mum made me for Christmas.

What is the best thing about being in Yorkshire?

Everyone is so friendly and approachable.

What would your epitaph be?

Sammy lit up the lives and businesses of many people, always made them smile.