Store takes on ITV online

Debenhams is to launch an online TV channel which it hopes will win 1.5 million viewers in its first week – no doubt helped by lingerie models like the one pictured right.

Such viewing figures would actually compete well with ITV's Daybreak giving Adrian Chiles and Christine Bleakley a run for their money.

The retailer said the new venture will offer a fresh alternative to online shopping with advice and interviews with designers. Simon Forster, online trading director, said: "Our online TV channel is a brilliant way for our customers to get style and beauty advice, see the latest fashions and just be entertained."

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