Strauss quits Aviva life for Lloyds

Mr Barral, who joined the former Norwich Union in 1999, has been chief operating officer of the life operation since 2009.

He will report to Mark Hodges, CEO of Aviva’s UK business and will also join the UK board and UK executive team.

Mr Hodges said: “I’m delighted to welcome David to my UK executive team. David has extensive financial services experience, a track record in business transformation and a great passion for delivering the best for our customers.”

Mr Barral started his career at Eagle Star Life in 1986 and later worked at Prudential and Morgan Grenfell. His experience covers business development, distribution, marketing, customer service and operations.

Mr Strauss, a former McKinsey consultant who joined Aviva three years ago, will become the new group director of insurance at Lloyds, reporting to CEO António Horta-Osório.

Mr Barrall’s previous responsibilities have been split between two new appointments, Phil Willcock and Hugh Hessing, both promotions from within the group.

Mr Hodges said: “These appointments demonstrate the bench strength we have in Aviva and their energy and focus will make a significant contribution. “Toby has led a strong team in the UK life business, making a valuable contribution to Aviva, and we wish him well for the future.

“The life business is in great shape with a clear strategy, which the new team will continue to drive forward.”