Summer sun saw the customers flocking to Homebase and Argos

Demand for garden furniture in the summer heatwave powered sales figures from Argos and Homebase owner Home Retail Group yesterday.
Argos sales rose 2.7 per centArgos sales rose 2.7 per cent
Argos sales rose 2.7 per cent

DIY chain Homebase set the pace with a bigger-than-expected jump in like-for-like sales of 11 per cent in the 13 weeks to August 31, while Argos rose 2.7 per cent.

Shares in Home Retail improved 3 per cent yesterday as the FTSE 250 company said it was in good operational shape ahead of Christmas, although it still expects the overall pattern of consumer spending to remain subdued.

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Home Retail said Homebase’s successful summer reflected strong sales of seasonal products, which represent around 40 per cent of total sales in the quarter.

Big ticket sales such as kitchens were also slightly ahead as total revenues for the quarter improved by 9.3 per cent to £400m in the three months.

Three stores closed in the quarter, reducing the store portfolio to 333.

The favourable weather also benefited Argos, with seasonal products doing well alongside continued growth in electri- cals.

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Home Retail said the internet now accounted for 44 per cent of all Argos sales, with sales through mobile and tablet apps more than double a year earlier.

The company is reducing its dependence on its catalogues after a period in which the business has been squeezed by the economic downturn and competition from the likes of Amazon.

Last year, Home Retail chief executive Terry Duddy set out plans to grow Argos sales from £3.9bn to £4.5bn a year in 2018 in a digital push involving the closure or relocation of some stores and a cut in the print circulation of the catalogue. Analysts on average expect yearly pre-tax profit of £98.6m, according to Thomson Reuters data.

“Whilst we do not believe that our customers are better off, there was clearly a feelgood factor in the summer when they were spending on outdoor leisure products,” said Mr Duddy.

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