Superdrug to create around 600 jobs as it opens 25 new shops
The high street chain said the new “best-in-class” shops will see increased investment in beauty treatments and luxury fragrance on the back of strong demand from shoppers.
The retailer, which currently has 780 shops in the UK and Ireland, said it will also refurbish 65 stores this year and expand multiple sites, including its shops in Luton and Dundee.
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Hide AdIt highlighted that investment in its largest stores in recent years helped them deliver sales growth of 25%.
Superdrug said it is focusing particular investment in shopping destinations and retail park shops.
It has invested to offer customers more beauty treatments, such as ear piercing, manicures and eye-brow threading, as its shops.
The retailer’s in-store beauty studios saw a 7% rise in sales in 2024, it said.
Nigel Duxbury, Superdrug property director, said: “We want everyone who enters Superdrug to feel an elevated customer experience.”
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