Tracsis buys transport analysis firm as it expands into analytics

Transport software​ company Tracsis ​is to buy a 29.4​ per cent stake ​in mobile data firm Citi Logik for up to ​£1m.
John McArthur, CEO of TracsisJohn McArthur, CEO of Tracsis
John McArthur, CEO of Tracsis

Citi Logik has developed analytics to better understand how people interact with transport and where they live and work, using mobile phone datasets.

The business has a global framework agreement with a major FTSE 100 telecoms business to source mobile data. It works with a range of public and private customers on projects ranging from transport analysis to consumer behaviour and travel patterns.

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Leeds-based Tracsis said Citi Logik’s technology will be complementary to its existing traffic and data services division. It said that mobile analytics offer strong cross selling opportunities and complement existing survey methods, allowing it to expand the market into larger projects of greater size and complexity.

Under the terms agreed, Tracsis will invest up to £1.0m in return for 29.4 per cent of the issued share capital in Citi Logik. Investment of £500,000 will be made immediately with a further £500,000 to be invested within the next 12 months subject to the delivery of several milestones.

A Tracsis executive will join Citi Logik’s board to help expand the business and promote mobile analytics to Tracsis customers.

John McArthur, CEO of Tracsis, said: “We are delighted to have completed this investment into Citi Logik and look forward to working with their team to help promote a unique offering to our client base.

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“The potential of mobile analytics is significant and not only complements our existing traffic and data services division but creates an entirely new market outside of what can be achieved by discrete survey methods.”

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