Visitors from overseas generate £500,000 boost for Hull economy

Overseas visitors to Hull brought in over half a million pounds to the local economy last year, ahead of the city's year in the spotlight as City of Culture, according to new figures.
Overseas visitors to Hull brought in over half a million pounds to the local economy last year, ahead of the city's year in the spotlight as City of Culture, according to new figures.
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OVERSEAS visitors to Hull brought in over half a million pounds to the local economy last year, ahead of its year in the spotlight as City of Culture, according to new figures.

Dutch inbound operator House of Britain, working with Visit Hull and East Yorkshire (VHEY), reported 1,682 direct visitors to Hull through their organised trips, generating £542,000 from April 2015 to March 2016.

The visitors stayed for an average of 2.5 nights shopping, visiting the free museums and galleries and places of interest like Holy Trinity Church.

Coun Steven Bayes said the figures were “encouraging” and the fall in sterling “should see them continue to increase as we head into 2017 and beyond.”

He said: “I am happy to see that, following Hull’s naming as places to visit in Rough Guides and The Telegraph and several positive travel blogger reports, visits to our great city are on the up and this is yet another sign that perceptions of our city are changing.

House of Britain offers three day “shopping cruises” from Europort in Rotterdam.

Managing director Aad van Duivenbode said: “Our organised trip to Hull has proved very popular and we hope to increase numbers further as Hull becomes UK City of Culture for 2017.”

According to the International Passenger Survey, the only cities in Yorkshire to make the top 20 most visited in the UK outside London for at least one night were Leeds (13th, over 250,000 visits) and York (16th).

Edinburgh, Manchester and Birmingham held the top three positions.

Hull had nearly 69,000 visits, an increase of 8.93 per cent.