Welsh flag proving popular for Yorkshire company

Johnny Tuxedo launched a new service offering bespoke suits with a customised lining made from flags two weeks ago and the Welsh option is proving highly popular.

The well-dressed tribute comes after Wales became the first Euro debutantes to reach the last four since Sweden in 1992.

Boss of the Yorkshire-based firm Austen Pickles said they had launched the customised lining service to meet demand for a modern and colourful twist to the old black and white classic.

But he added that now it was also a hit among trend-setters who wanted to make more than just a style statement.

“The Welsh flag has out-stripped demand for any other nation and it’s no surprise when you think what a wonderful run they have had at the Euros,” he said.

“Everyone wants to be Welsh at the moment and support the team in their efforts.

“And why not show that passion when flashing the lining of your tux?”

Johnny Tuxedo, based in Ilkley, has also seen a glut of orders for the EU flag. But only a dozen for the Union Jack.

“Over the last two weeks we’ve had orders for the EU flag, the Leicester City emblem as well as Army regiments.

“It’s been a phenomenal response. Just a shame our Britannia lining is flagging in comparison.”

Mr Pickles already runs the £10m tailoring company Buxton Pickles from its headquarters in Ilkley, along with bespoke tailoring firm Norton and Townsend, which has outlets in Ilkley and Spitalfields in London.