Whisky galore: Diageo’s £1bn investment to meet demand
Diageo, the largest producer of Scotch whisky, is to invest more than £1bn in the drink over the next five years to meet growing demand from the emerging markets of Asia, Latin America and Africa.
Rivals are also expanding, with the world’s second-biggest Scotch producer Pernod Ricard unveiling a £40m investment last week at its malt distilleries. Diageo, whose chief executive is Paul Walsh, pictured, makes Johnnie Walker, J&B and Bells whisky and has around a third of the market. Turn to page seven for the full story. Picture: Mike Wilkinson/PA Wire