Why this German ID cards printer is expanding into York

The firm cards-x was founded near Dusseldorf, Germany, more than 10 years ago. Its products are now used in a range of businesses, public sector organisations, sporting venues, exhibitions, public buildings, education establishments, visitor attractions and events.

The business sells an extensive range of plastic card printers and related consumables that enable businesses and organisations to produce their own personalised ID cards quickly and easily.

Its card production plant in Germany specialises in printing plastic cards in ISO credit card format, as well as other special card formats, for all types of uses including accreditation passes for large sporting events.

The UK division of cards-x is headed up by managing director Andy Reeves, who joins the firm from global technology giant, Matica

He said: “cards-x has an unrivalled track record in the market and there is a clear gap in the UK for a company that can quickly and efficiently provide a vast range of products, as well as an expert accreditation service.

"The expansion of cards-x also comes at a defining point for the industry, with the Covid-19 pandemic currently driving demand for cards to offer more than just identification, and that can also be used for financial transactions, such as cashless catering.

“Plus, there is more appetite now for digital identification passes that can be presented on smart phones, and these are both markets that cards-x is already at the forefront of.

“We’re also confident that as workplaces and venues begin to reopen, demand will increase again for cards in special formats and materials, such as VIP cards for events and traditional ID cards.

“We plan to grow the team in the UK and will initially create 10 new jobs in the next 12 months in a variety of positions including technical, sales and marketing roles, which makes this an exciting time for both cards-x and the industry in the UK.”

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