Winning trend for Ladbrokes as quarterly profits increase

BOOKMAKER Ladbrokes has reported a bounce back in quarterly profits after a stronger start to the English football season.

Operating profits rose from last year's 22.4m to 51.1m in the three months to September 30.

Last year's trading performance was hit by a winning start to the football season by Chelsea and Manchester United and the low incidence of draws – the bookies' favourite result.

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With Ladbrokes also benefiting from a profitable end to the World Cup and a stronger performance from its gaming machines, the company said its UK shop revenues for the three month period were up by 12 per cent.

This was despite a five per cent decline in the amount of money staked by customers in the company's 2,000 shops.

In Ireland, the country's economic difficulties were blamed for a nine per cent decline in the amount of money staked by over-the-counter customers.

Overall, chief executive Richard Glynn said the third quarter trading performance had boosted expectations that Ladbrokes will meet its targets for the full year.

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"Ladbrokes has a great brand and a strengthened management team determined to drive operational improvements going forward," he said.

Operating profits for the three months to September 30 rose 128 per cent from a year ago.

The World Cup resulted in a surge in business, with revenue rising 12 per cent, while the company also lowered its operating costs.

Ladbrokes is the latest gambling company to have reported an upbeat business outlook.

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In August, rival William Hill said it is on track to meet full year-expectations after reporting higher first-half earnings, while earlier this month Rank forecast a full-year performance around the top end of analysts' expectations as it posted higher third-quarter revenues. Morgan Stanley analysts said in a research note: "We see some cyclical recovery potential in retail, some catch-up potential relative to William Hill and reasonable long-term growth potential in online."

In August, new Ladbrokes' chief executive Richard Glynn restored the company's dividend and announced a management shake-up.

Ladbrokes' shares closed up 3.1p at 141.1p.