The Wire star boost profits at Superdry

'‹Profits at SuperGroup, the company behind the Superdry fashion brand, have been boosted by a fashion collaboration with actor Idris Elba.
By The Newsroom
Published 14th Jul 2016, 08:32 BST
Updated 14th Jul 2016, 09:37 BST
Actor Idris Elba has boosted profits at SuperdryActor Idris Elba has boosted profits at Superdry
Actor Idris Elba has boosted profits at Superdry

The retailer said that underlying pre-tax profit for the year rose 16​ per cent​ to £73.5​m​ while revenue grew 21​ per cent​ to £590.1​m. Trading in the final quarter was particularly strong, with like-for-like sales up 15.4​ per cent​.

Chief executive Euan Sutherland said: "We are reaching more customers with a greater breadth of product and were delighted with the positive reaction to our womenswear offer and the innovations through Superdry Sport and the premium Idris Elba range."

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​Mr ​Elba, who played starring roles in hit TV shows The Wire and Luther, launched a range with SuperGroup last year.

Mr Sutherland added that despite the "current economic uncertainty", the group is well placed and is committed to opening new stores globally.

SuperGroup currently has a presence in around 51 countries and operates 662 stores and concessions around the world, with the chief executive flagging good progress in the US and China in particular.

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