WPP looks forward to the Olympics

'‹WPP, the world's biggest advertising company, reported first'‹ '‹quarter like-for-like net sales growth ahead of last year, driven by new contract wins in the United States.
By The Newsroom
Published 28th Apr 2016, 08:55 BST
Updated 28th Apr 2016, 09:58 BST
WPP, led by the high profile businessman Martin Sorrell, attributed the solid start to the year to a strong performance in North AmericaWPP, led by the high profile businessman Martin Sorrell, attributed the solid start to the year to a strong performance in North America
WPP, led by the high profile businessman Martin Sorrell, attributed the solid start to the year to a strong performance in North America

WPP, which handles the advertising for brands such as Ford and Unilever, said its key sales measurement rose by 3.2 per​ ​cent, putting it on track for its full​ ​year target of more than 3 per​ ​cent growth.

​​WPP said clients ​are cautious due to the uncertain global outlook but that the major events of 2016 such as the Olympic Games, the European soccer tournament and the US​ ​Presidential election would help it through the year.​

Hide Ad
Hide Ad

The solid update from WPP echoe​s​ similar performances from its rivals, Omnicom, Publicis and Interpublic​,​ which have all reported solid trading due to buoyant demand in North America.

WPP, led by the high profile businessman Martin Sorrell, attributed the solid start to the year to a strong performance in North America where a raft of major advertising contracts have come up for review. It also traded well in Britain and the big markets of Europe.

It secured net new business of ​£1.3​bn in the first quarter, helping it to top net new business league tables.

Related topics:United StatesFordBritain