Yorkshire Post joins forces with lawyers’ online directory

As the voice of commerce in the region, the Yorkshire Post is determined to ensure that our lawyers stay ahead of the competition.

The Yorkshire Post and its parent company Johnston Press have joined forces with local legal directory www.yorkshirelawyer.co.uk.

According to Justin Lister, the director of yorkshirelawyer.co.uk, the partnership will make the public and the business community more aware of the wide range of Yorkshire-based legal service providers.

He said: “The legal sector is resilient and accustomed to dealing with change and working within regulatory constraints.”

However, he believes law firms need to respond quickly to market conditions and opportunities.

Mr Lister said the need for legal services hasn’t changed. However, the manner of seeking, buying and delivering those services is undergoing a period of transition.

He added: “Local firms with their specialist skills, experience and position in the local community have the upper hand.”

When you contact a lawyer, it’s usually because you’re facing a significant challenge or opportunity.

Mr Lister said: “Local, accessible specialist expertise will always be the preferred option for most people. The prospect of brands entering the legal services market and the commoditisation of certain services does not necessarily mean cheaper services or better quality. However, technically advanced delivery methods would have an impact.”

In recent years, there has been a shift in the way people communicate, with social networking becoming a powerful force.

According to Mr Lister, this shift in communication technologies enhances law firms’ ability to protect and build their markets. It also gives them the chance to demonstrate the strength of their services.

By joining forces with the Yorkshire Post, the Yorkshire Lawyer portal can help the region’s law firms to find new clients and business opportunities.

Andy Allen, the acting advertising director at Yorkshire Post Newspapers, said: “Yorkshire Post Newspapers are delighted to partner with a local entrepreneurial business and to make a huge contribution to the future development of the yorkshirelawyer.co.uk website offering.

“With the web at the heart of so much research by private individuals and companies, yorkshirelawyer.co.uk stands out as a valuable research tool for choosing a lawyer or legal services provider that operates in your locality.

“Our support in promoting this free service to all our readers and website users provides a further opportunity for Yorkshire Post Newspapers to bring useful and valuable information within easy reach of the people we value the most.

“Yorkshirelawyer.co.uk, through its subscription services, also provides a vital service to the region’s law firms and legal service providers in developing their client base and engaging effectively and positively with growing social media channels.

“Whether you’re a private individual or a local company in need of legal support and services, we look forward to yorkshirelawyer.co.uk being a valuable tool in your decision making process.”

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