Zoo signs deal with videogames publisher

The agreement marks the first significant new client to come through ZOO’s relationship with Multi Packaging Solutions, which is already working with the publisher to produce packaging materials for the North American market.

Collaborating with MPS, two of ZOO’s software products, the Translation Management System and the Media Adaption Tool, will be used to customise and localise packaging for the publisher’s sales outside North America.

Stuart Green, Sheffield-based ZOO’s chief executive officer, said: “This is a significant step in our strategy to expand our customer base beyond the film industry, and we are delighted that this has been achieved through our relationship with MPS.

“This announcement is further proof that our tools, with only modest adaption, are applicable to a number of different industries beyond Hollywood.”

Marc Shore, the chief executive of MPS, said: “We expect this to be the first of many new business relationships for the application of ZOO’s product set in the packaging industry. Initial presentations to our customers over the last year have underpinned the great opportunity that exists for both MPS and ZOO as we seek to expand our businesses in other vertical markets and territories.”