Facebook application for students

The idea is to provide potential students with information about courses which might suit them based on their likes, dislikes and interests on Facebook.

Bradford College has developed the application with the company Brilliant Media.

The college’s head of marketing David Brack said: “The most innovative part of this application is its ability to ‘learn’ as it develops.

“The more information it gathers, the more accurate its predictions become. The result is an application that highlights the importance of education to get what you want out of your career, while providing a whimsical and playful interface on a platform that everyone is familiar with.”

Bradford College is using the device as part of its We Go the Extra Mile campaign which aims to show young people that its “career-focused” courses and industry links will help students to find the right job at the end of their studies.

Mr Brack added: “The emphasis is on giving a student a complete experience, from providing quality facilities through to financial support, unique progression opportunities and flexible learning programmes that fit in with a student’s lifestyle.

“We realise just how important social media is to our students, which is why we developed the application as part of the campaign. It gives them another access point that will help them make one of the most important decisions of their life – which course to choose to advance their career.”