Twitter user Courtney Hodgson shared an image of the ginger persons on social media, mocking the bakery for its "ridiculous" product name.
She wrote: "Gingerbread men being changed to Ginger ‘persons’.
"People need to get a grip, most ridiculous thing I’ve seen ahahaha."
User Shane Bennett wrote: "This is what we're dealing with now... I can't go on me."
Another fumed: "Do not be proud of yourself. If anything, feel ashamed that you have imposed your limited view of the world on others."
And user David Fraser commented: "Maybe it's because feminazis have been trying to destroy men for years now, the reaction is OTT, but so would the reaction if a shop changed the name of the pink lady apple (well the crazy man haters anyway)."
Others attempted to make light of the matter, writing:
"This is gingernuts."
"Ginger persons!!! Thats gingerphobia if I've ever seen it"
"I'm so glad you're continuing this important work. I'm so worried about the damage to the gingerbread persons if you assumed their pronouns incorrectly."
"But what about us redheads? We are now a laughing stock. We are human beings with feelings who are heartbroken to be portrayed as four for a pound cheap."
But the name actually goes back 35 years
While social media users were quick to accuse the bakery of re-branding, Thomas the Baker has actually been selling gender-neutral ‘ginger persons’ since 1983.
They have since responded to the backlash on their Twitter page, writing:
“Sorry to disappoint you all – they have been Ginger Persons since 1983! It was chosen by one of our Managers in York and the name stuck.
“We did get a complaint from trading standards in the 80’s that we were discriminating against ginger haired people – seriously!!”
The bakery declined to speak further when we approached them for comment.