Look at your skin in a new light

On tour in the UK now, Shiseido’s Magic Mirror allows you to try on make-up in a virtual world, without applying anything to your face.

Revolutionary technology identifies and scans your facial features, allowing you to try the latest make-up trends, choosing from a range of cheek, eye and lip colours. Following every turn of the head or flutter of the lashes, the built-in camera shows a true to life example of how the product will look as you move.

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Previously only available in Japan, the Magic Mirror enables customers to experience a full Shiseido make over without the need to apply or remove any colour.

It’s at House of Fraser Meadowhall Sheffield until September 17.