1,300 managers go in Asda shake-up

Asda is to cut 1,360 jobs as part of an overhaul of its store management structure.
Asda is to cut 1,360 jobs as part of an overhaul of its store management structure.
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ASDA is to axe 1,360 ​managerial roles ​as the supermarket chain reduces back office jobs to create more shop floor roles.

The move comes two months after the ​Leeds-based group warned that 4,100 roles were at risk because ​of the changes in the grocery market as more people shop online.

Asda has now said that 5,670 new roles ​will be created, made up of 1,662 ​s​ection ​m​anagers and 4,008 ​s​ection ​l​eaders.

​This is​ an extra 670 new roles than originally planned and follows a consultation process.

An Asda spokeswoman said: “We consulted all affected colleagues. The original structure has been changed to add more roles to cover everything our stores need.

“We will be introducing the role of e-commerce manager across our stores as part of the new structure.”

Asda has seen booming demand for click and collect services which allow customers to pick up online orders from stores.

The company said there will be an estimated 1,360 potential redundancies​. This will affect​ staff who​ ​either​ chose to leave or who did not meet the selection criteria.​

It said it was too soon to say how many of the redundancies will be voluntary and how many will be enforced.

The job losses will be spread across the country.

As part of the consultation process, Asda has put in place an outplacement option for staff leaving the business without employment. This will be fully funded by the retailer.

Asda’s chief executive Andy Clarke, said: “As much as it is my job, and privilege, to be CEO of this business and to do what is right for Asda as a whole, this is one of the most difficult decisions I’ve had to make.

​“​Whilst I genuinely believe that it is the right decision for the future of Asda, knowing that it will result in valued colleagues leaving us is not easy.

“Every supermarket must adapt to the intense changes in UK retailing or they will get left behind. We spotted this nearly two years ago, responding with a new strategy and taking time to thoroughly examine our structures, test scenarios, talk to our colleagues and adjust our proposals accordingly. This thorough process has helped us to reach this difficult decision today.”​

Asda said the changes will put more staff on the shop floor and will remove back office administration tasks.