After a century without one, Bridlington has appointed a town crier with plenty to shout about.
David Hinde, a marketing manager, was chosen by a panel.
Mayor Cyril Marsburg said: “I’ve been campaigning for one for years – we had no takers. All of sudden six applied.
“Three dropped out and we had a cry off outside the town hall and this chap was absolutely outstanding because of his stature. He’s larger than life – you need to be; there’s no point in being a shrinking violet.
“I think he will be a great asset to us.”
Mr Hinde, a bass baritone, who has played many roles in amateur dramatics and operatics, including the innkeeper in Barnaby Rudge, is now looking forward to a busy year assisting the Mayor with his civic duties: “Everybody told me that I’d make a good town crier because of my voice.
“It is such an honour – the role has a long heritage dating back to William the Conqueror and it’s long overdue for a town like Bridlington.
“I’m interested in history and heritage and passionate about the environment.”
Mr Hinde’s costume of green frockcoat, gold waistcoat with black breeches and a tricorn hat with a white feather will cost the town council between £300 and £400. He will make his first public appearance in April.