43 per cent of children have seen their parents cutting back on things for themselves, including food and clothes.
More than a third of children say their family struggles to pay the bills.
15 per cent of children said they had gone without new shoes when they had outgrown their old ones. A similar number go without a warm winter coat.
29 per cent of parents said they cant’ afford to have their children’s friends over for tea and 10 per cent miss out on celebrating a birthday.
13 per cent of children said they had stopped asking for anything because they know their parents can’t afford it.
To find out more or to donate go to www.savethechildren.org.uk/poverty.