McKevitt was raised in Liverpool and studied politics at Sheffield University.
He works in Leeds and is an expert in marketing, communications and branding.
Over a 20 year career, his clients have included such big names as Nike, Coca Cola, Deutsche Bank, Sony PlayStation, Motorola, Harvey Nichols, BT and Atari.
McKevitt’s first book, City Slackers, revealed how most corporate business is actually conducted under the assumption that it will end in failure.
He is chairman of Golden, an ideas agency with clients in the UK, Europe and the USA.
Everything Now, published by Route, is his third book.