Animal rights ban on using Baby P picture

An advertisement for an animal rights group featuring a picture of Baby P's abuser was banned today for using unnecessary shock tactics and exploiting the child's death.

The poster, created by People for the Ethical Treatment of Animals (Peta), showed an image of Steven Barker above the text: "Steven Barker: animal abuser, baby abuser, rapist. People who are violent towards animals rarely stop there."

But the poster, which appeared on a billboard in Haringey, north London – where Baby P lived and died – sparked complaint over its "offensive and distressing" use of shock tactics. Peta rebuffed the complaint, saying the poster aimed to prevent such tragedies from reccurring.

The Advertising Standards Authority (ASA) upheld the grievance saying the rights group "should not cause fear or distress without good reason".

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