A smart video advertiser has struck a mobile video advert placement deal with Immediate Media, owner of some of the country’s leading consumer magazine and digital publishing brands.
Hull-based Ash TV www.ash.tv provides an auto-playing video advertising platform for mobile, where advertisers can target audiences by selecting their age, gender, location, interests and occupation (AGLIO).
London-based Immediate Media’s portfolio of digital magazine platforms includes a stable of BBC magazine titles such as BBC Top Gear, BBC Match of the Day and Radio Times. The deal means Hull-based Ash TV will now be able to serve adverts
from its clients, on all Immediate Media’s websites.
Ash Lewis, Ash TV’s CEO, said: “This is big for us. Not only is it a very, very good opportunity for our advertisers and has already brought in new business, it is a template for us to work with other publishers across their mobile digital platforms.
“A lot of millennials are now unreachable through TV commercials, so more and more companies are looking to online adverts to connect with their customers, which means our technology is being sought after by advertisers and publishers alike.”
Ash TV’s technology is supported by artificial intelligence (AI) software to target adverts using location and social media data. It provides real-time feedback to clients on the effectiveness and targeting of their advertising campaigns.
This is the latest piece of good news for Ash TV which last year was among 10 of the fastest growing companies in the North to win Northern Stars, a Tech North Award for tech and digital start-ups. In the last few months it has secured a round of investment finance from Mercia Technologies through Enterprise Ventures Equity Finance’s Northern Powerhouse Investment Fund.
The company, which launched in 2016, opened new offices at Hull’s Centre for Digital Innovation (C4DI) earlier in the year.