Cocky Stuart Baggs was finally given his marching orders from The Apprentice last night – as Lord Sugar admitted he should have been fired long ago.
Baggs – who has been mocked for calling himself "Stuart Baggs, the brand" – was dumped in last night's semi-final along with Jamie Lester and Joanna Riley.
Stella English and Chris Bates will now battle it out in Sunday night's final for a job with the Amstrad boss. The three eliminated contestants were dropped after the interview stage of the BBC1 contest for business wannabes.
And as Lord Sugar showed 21-year-old Baggs the door, he told the bullish entrepreneur: "I don't believe a word you say. I'm annoyed with myself Stuart that you have been allowed to come this far in the process. Stuart, you're fired."
Afterwards Baggs complained he had been misunderstood.