Beauty products gender gap narrows

Men are fast catching up with women when it comes to how much they spend on looking good, according to a poll.

Women spend an average of £2,462 a year on beauty products and fashionable clothes, the study for online casino RoxyPalace.com found.

Men, meanwhile, were revealed to spend £1,786 on average on male grooming products and clothes, some £50 less per month than women.

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London-based women were found to be the biggest spenders. They spend around £2,700 a year on looking good, with men not far behind on more than £2,350.

The poll of 1,000 men and women also found people in other big cities, including Manchester, Birmingham, Newcastle and Liverpool, had above-average rates of spending.

One male poll participant said: “I wouldn’t go as far as slapping on a face mask every night but I definitely buy more beauty products than I used to.

“I can remember my dad’s cosmetic shelf consisted of a bar of soap and a bottle of Old Spice but I have a cabinet full of products.”

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One female respondent said: “Better-dressed and better-groomed men are much more attractive to a woman these days.

“I have been out shopping with my boyfriend before and on occasions he has been known to spend more than me on hair products.”

A spokesman for RoxyPalace.com said: “Men’s fashion has probably come on more in the last decade than it has over the past century so it’s no wonder that guys are spending more money on themselves.”