A STAG party from Leeds is suspected of stealing a memorable piece of TV history from Britain's highest pub, its owner said today.
In the 1980s the Everest double glazing company demonstrated its product in an advert filmed at the Tan Hill Inn, near Richmond, North Yorkshire, when the late Ted Moult dropped a feather next to a window as a gale raged outside.
The feather was mounted next to a picture of Moult in a frame and was displayed on a wall of the pub, which stands 1,732ft above sea level. It was stolen, probably as a "trophy" by a stag party.
Owner Tracy Daley said: "I am gutted. I would say 85% of our new customers at some point mention the advert. It's a piece of TV history. People look at the picture and say: I remember that."
She believed a stag party from the Leeds area which visited in the last few months may know about the feather's whereabouts, and she has offered a reward for its safe return.
"I would love to see it back," she said.
Moult, a farmer-turned-radio and TV personality, was remembered for the adverts and his line: "Fit the best, fit Everest."