Britons 'overwhelmed by too much choice'

BRITAIN is a nation of "indeciders" unable to make a decision because they are crippled by too much choice, a study claimed today.

The report reveals nearly half of all those quizzed (47 per cent) found even little decisions were hard to make.

This was caused by overwhelming choice hindering the ability to make quick, confident decisions.

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The Confused Nation report by the University of Bristol and Confused.com identified a term for this state, dubbed the "indeciders" – collectively described as "a group of individuals suffering high levels of confusion whilst displaying an inability to be decisive, leading in some cases to depression".

Prof Harriet Bradley, from the University of Bristol, said: "With a constant stream of new media, daily technological advancements and aggressive multimedia advertising, it's no wonder why over half of Britain thinks life is more confusing for them than it is for their parents. We really are becoming a nation of 'indeciders'."

Politics is the area people find most confusing with 65 per cent reporting confusion over the policies of the major political parties,

The survey also found 69 per cent of the UK failed to understand bankers' bonuses and interest rates,while the term "smart/casual", predictive text and flat pack furniture were also identified as areas of confusion.

Some 6000 people were quizzed for the survey.

www.comfusednation.co.uk

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