Charity changes name to attract male volunteers

A CHARITY set up by women to help on the home front during the Second World War has changed its name in a bid to persuade more men to volunteer.
By The Newsroom
Published 20th May 2013, 10:06 BST

The WRVS – known as the Women’s Royal Voluntary Service – was launched in 1938 but has now dropped the “W” to mark its 75th anniversary and shed its image as a women-only organisation.

It hopes the move will lead more men to volunteer as the charity strives to meet the demands of an ageing population.

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The Royal Voluntary Service has pledged to help two million older people over the next 10 years as figures showed 26 per cent of those aged 75 or older – and almost a third of men (29 per cent) – believe they will need support to continue living independently in their homes.