A MUSEUM in Yorkshire is carrying out an unusual marketing campaign by asking families to postpone half-term visits as it puts the finishing touches to a major refurbishment of its largest gallery.
Eureka, the National Children’s Museum in Halifax, has spent £2.9m modernising its Me and My Body gallery.
It has announced the new gallery, which opens at Easter, will be called All About Me. The improvements, which will include more than 100 new interactive exhibits, has been largely paid for by the Wellcome Trust.
The gallery is intended to help children and families explore how their bodies function and how to look after them.
Work has already started to install the exhibits in the completely remodelled first floor area.
Eureka’s director of marketing and development Tom Warman said: “We want to ensure that our visitors have the best possible experiences of their days out, so are letting everyone know that we expect to be really busy, with long queue times during February half-term.
“It’s always our busiest week of the year, so we’re hoping that with 25 per cent of the museum still out of action visitors will defer their visit for a less busy time and definitely come to see us from Easter onwards so we can show off our exciting new gallery.”