POLICE in South Yorkshire are today set to launch their “Shaken and Slurred” Christmas drinking campaign.
The aim of the initiative, which the force describes as a “James Bond-style” campaign, is to discourage irresponsible drinking over the Christmas and New Year period.
A spokesman for South Yorkshire Police said: “The campaign highlights key messages portraying the commitment South Yorkshire Police holds to reducing and preventing drink driving, anti-social behaviour, domestic violence, and underage drinking this Christmas.
“Drink-related anti-social behaviour increases over the festive period, therefore South Yorkshire Police has implemented many initiatives to reduce alcohol related crime and disorder.”
Activity planned by the police over the festive period includes a crackdown on drink-driving, increased patrols and test purchase operations to ensure premises aren’t selling alcohol to children.
Chief inspector and alcohol lead for South Yorkshire Police, Shaun Morley, said: “We are all for people enjoying themselves over Christmas and New Year.
“However, there are some people that take these celebrations to an extreme, putting extra pressure public services.
“People’s safety is our priority and therefore we are asking members of the public to help us by not putting themselves in any danger.
“In this campaign we will be working with partners to help combat drink related crime, drink driving and antisocial behaviour.
“Each area will be conducting different initiatives to tackle such problems and we hope by putting preventative measures in place, disorder will be kept to the bare minimum.”
The Shaken and Slurred campaign is set to be launched by South Yorkshire Police and the South Yorkshire Safer Roads Partnership this morning at the Valley Centretainment complex in Attercliffe, Sheffield.