But new rainbow coloured cauliflowers could tip the balance in their favour in the fight for healthy food on the dinner table.
The vivid orange, emerald green, and shocking pink varieties of the humble vegetable are hoped to widen its appeal to youngsters and combat a dip in demand.
Along with traditional white varieties, they will be sold in a “rainbow pack” from tomorrow, exclusively by Tesco.
Grown in Lincolnshire, the coloured cauliflowers are all naturally produced but have been crossed with other types of the brassica family, which includes green cabbage and broccoli, to make exciting colour variations and boost falling sales. The move is hoped to help improve cauliflower popularity after it was overtaken by broccoli.