Technology developers and start-ups are being challenged to devise a new digital tool for Disney which aims to inspire families to lead healthier lifestyles.
Creative England, the national agency which invests in and supports creativity, and Disney are offering £95,000 as a development fund to support the project.
Caroline Norbury, CEO of Creative England, said: “Creative digital businesses are working at the cutting edge of technology and development, and we’re only just beginning to see the potential of how technologies can be used to improve many aspects of our lives. Creativity is everywhere, in everything we do.”
Matt Carroll, director of Disney Interactive UK & EMEA, said: “We’re really excited to challenge the local creative industry to come up with something that is at the forefront of cutting-edge technology – whether that’s a wearable tech or augmented reality – or an idea that’s completely unexpected, which will be used by families in the UK and beyond.”
In partnership with Creative England, Disney is looking to find innovative digital solutions that connect with families – using its popular stories and characters.
The funding comes after Creative England was awarded £8m from the Government’s Regional Growth Fund, to support and develop businesses across the games, television, film and digital creative industries.
Shortlisted applicants will receive support and expertise from Disney’s senior digital team during the process. The submission period starts from March 5, closing on April 20.