A minister for women and equalities has urged magazine editors not to promote “miracle diets” after the Christmas season.
Jo Swinson, Liberal Democrat MP for East Dunbartonshire, has written an open letter to women’s, men’s, health, celebrity and gossip magazines appealing for them to “shed the fad diets and fitness myths” in their new year editions.
The minister wrote: “I am sure that you want to promote a healthy lifestyle for your readers but at this time of year in particular far too much of magazine coverage tends to focus on irresponsible, short-term solutions and encourages readers to jump on fad diet bandwagons.
“You owe more to your readers than the reckless promotion of unhealthy solutions to losing weight. You should encourage reasonable expectations, instead of dangerous ones, along with exercise and healthy eating.”
Ms Swinson, who co-founded the Campaign for Body Confidence, added: “One resolution that is actually worth making...is to resolve to challenge the default setting of self-criticism.”