Doncaster retail manager is Cowell’s fourth millionaire

Gary Brocklesby, from Doncaster, became the latest contestant in the series to win the million pound jackpot.

Mr Brocklesby celebrated his win on stage with pregnant wife Suzanne and presenters Ant and Dec.

He said: “I can’t speak, it’s amazing. This is a life-changing experience.

“This doesn’t happen to a guy from Doncaster. I’m a grafter, that’s all I am.”

He said he planned to take his friends and family to Las Vegas, but first wanted to spend some of the prize money on a nursery for his unborn child.

He added: “It’s out of this world. I didn’t expect to get through the first round so to get through to the final is unbelievable.”

Red or Black?, created by Simon Cowell, has been hugely expensive to stage with a budget estimated at £15 million.

And it has been mired in controversy after it emerged that the first millionaire it created had been jailed for attacking a woman, thought to be his ex-girlfriend.

Show bosses were criticised for allowing him to keep the cash and then three more contestants were dropped from the show after producers reviewed their background checks.

The series kicked off on ITV1 on Saturday with an average of 6.6 million for its first slot of the evening and then 7.2 million for the later results show.

But on Thursday the main programme lost out to Watchdog which landed a 5.2 million audience.

Cowell has predicted his programme would be recommissioned.

An ITV spokesman said: “Red or Black? has made a fantastic start with three contestants winning £1 million and the show launching as the most popular new entertainment programme on UK television this year.”

But the network would not confirm any future plans.

“Commissioning decisions about further series will be made in due course after the series has broadcast,” the spokesman added.

Cowell has also said that first £1 million winner, Nathan Hageman, should look to his “conscience” when he decides what to do with his prize money.

The TV mogul said: “I’m not in a position to force anyone to do anything. Once he got through that’s why he got the money, that’s his own conscience what he decides to do with it.”