Eight awards for Savvy as it launches new wing

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Digital and retail marketing agency Savvy swept the board with eight wins at the IPM Awards in London.

Savvy scooped a total five gold awards and three bronze awards across a range of categories including consumer services, retail and marketing.

The IPM awards celebrate promotional marketing excellence across the industry.

Catherine Shuttleworth, chief executive and founder of Savvy, said: “Our recent award wins are reflective of our areas of focus.

“The pace at which the retail landscape is changing is rapid, at the same time there is a seismic shift in shopper behaviour thanks to advancements in technology. This means we need to take a more connected shopper approach – a more

integrated approach to planning marketing campaigns that takes advantage of all the channels available to help drive shoppers through the path to purchase. It’s the way we now work with all our clients.”

The agency have also announced the launch of their new live brand experience division Savvy Live.

It launches at a time when the agency is delivering live brand experiences for global brands including campaigns for adidas, Britvic and Diesel, as an integral touchpoint in the connected shopper path to purchase that can create memorable live experiences to drive emotional connections, shape behaviour and influence purchase whilst delivering on scale.

Savvy is understood to beginning a recruitment drive to support the move.