Great Yorkshire Show: Putting ice cream on the map

And the National Farmers Union (NFU) yesterday launched a promotional drive to highlight the producers of British dairy ice cream.

An interactive digital map has been designed to connect the public with local ice cream producers and help people discover more about quality British dairy products.

The NFU’s dairy board vice-chairman Tom Rawson, who runs Thornhill Hall Farm at Dewsbury, said: “With the market volatility that is now the norm in the UK and throughout the global dairy industry, it’s good to highlight how some farmers have decided to add value to milk on farm.

“We recognised that many of our dairy farmer members produce ice cream so we thought it would be a great idea to create a map to show exactly where the public can go out and buy it. Throughout the summer months the British dairy ice cream map will continue to grow as more NFU members are added.

“Real dairy ice cream, made with British milk, has a great taste and a creamy texture – nothing beats it particularly on a hot, sunny, summer’s afternoon.”

The Yorkshire Post reported yesterday that another initiative had been launched to help the beleaguered dairy industry.

The dairy co-operative, Arla, launched the new scheme at the Great Yorkshire Show which adds 25p on to four pints of milk that are on sale in Asda, which has its headquarters in Leeds, with the money returned directly to dairy farmers.

The interactive map can be found at www.nfuonline.com/back-british-farming/how-can-i-back-british-farming/british-dairy-ice-cream/