Shoppers are urged to back the Humber market

The market will be in operation tomorrow from 9am to 1pm with organisers urging more consumers to get behind the operation and support the local traders, as the Humber region looks to lead the UK’s sustainability drive.

Neil Marshall, business manager at the Humber Bridge, said: “The stallholders and regional businesses which trade at markets like ours are the backbone of the UK’s drive towards a more sustainable food future for everyone, and it is great to see so many local people visiting our market each month to support them.

“The Humber region has some of the most productive farmland in the UK, and the Humber Bridge Farmers’ Market gives consumers the chance to get first refusal on a selection of the freshest and best regional ingredients, bought directly from the farmers who produced them.

“Over the last few months, we have increased the number of local stallholders, and we want to see more people ditching the super-market trolley and supporting the local farming economy.”

David Tite, a representative of Driffield Agricultural Society, said: “Early March is a wonderful time for British produce, with a great mix of winter and spring vegetables in season.”