A spokesman from the social networking website Facebook is due to speak in front of thousands of Yorkshire business leaders next month.
The Yorkshire Mafia Conference has confirmed that Ivan Heneghan, from Facebook’s strategic client services team, will speak at its two-day business event, which will take place on March 21 and 22 at The Royal Armouries in Leeds.
Mr Heneghan will provide an insight into how businesses can connect and engage with their customers using Facebook.
He will deliver a speech and participate in an open question and answer session with the delegates.
Mr Heneghan said: “At Facebook we believe that businesses are better in a connected world.
“Our mission is to connect the 800 million people on Facebook with the things that they care about and we are building the social technology to help brands to come together and engage with their fans.
“We’ll share why and how businesses can benefit by building essential connections with the members and businesses represented by the Yorkshire Mafia.”
Geoff Shepherd, the founder of the Yorkshire Mafia, said: “This will give delegates an insight into Facebook. People can get advice straight from the source.”
Mr Heneghan is a regular speaker at conferences around Europe.
n Small businesses will also get a valuable insight into how major corporates and government departments buy goods and services at the Yorkshire Mafia conference.
The panel event – called Hey Big Spenders – features leading UK procurement specialists, together representing an annual spend of £11bn, who will tell delegates how to go about winning valuable contracts. The panel includes senior representatives from the Department for Work and Pensions, engineering giant Siemens, electronics group Thales, the Yorkshire Purchasing Organisation, the Buying Team outsourcing group and Shirley Cooper, past president of the Chartered Institute of Purchasing and Supply.
The Yorkshire Mafia started life as a small networking group on the social network LinkedIn but has since grown to nearly 9,000 members.
For more details about the Yorkshire Mafia Conference or to pre-register your place at the event visit www.theyorkshiremafiaconference.com or call 0113 3314873.
The free conference will feature 150 exhibitors. It is expected to attract more than 3,000 business professionals.
The Yorkshire Post is the media partner for the conference.