Foam firm couple escape den for TV portrait of new dragon

Liz and Alan Colleran, owners of Raskelf, the Dewsbury-based memory foam product specialist, will feature on Dragons’ Den: The Hilary Devey Story at 8pm on Thursday.

Hilary invested in the business back in the summer after being impressed with their pitch for their award-winning Duvalay product, a zip-up memory foam mattress and duvet combination aimed at the caravan and motor home sector.

The special show focuses on Hilary’s rise to Dragons’ Den stardom and catches up with some of the entrepreneurs that she backed in the last series.

Liz and Alan were filmed attending a meeting with Hilary at Virgin Atlantic’s HQ in Crawley to discuss potential business opportunities.

The visit also involved a video conference with Sir Richard Branson.

Liz said: “2011 has been an amazing year for Raskelf and being invited back on to Dragons’ Den is the perfect way to end it.

“Since our initial appearance, we have been working alongside Hilary and her team to look at new ways of increasing our presence in the market and making Raskelf and Duvalay household names.

“As this new show demonstrates, Hilary has certainly created new opportunities for us and we are looking forward to what 2012 holds for our business.”

The link with the programme is even highlighted on the firm’s website – www.raskelf.com.