Human error blamed after ITV HD viewers missed England goal
Viewers of the channel's high definition service reported the channel had temporarily gone down during the USA match, and switched to an advert.
When the live coverage returned viewers discovered they had missed captain Steven Gerrard's fourth- minute strike.
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Hide AdITV last night released a statement blaming their transmission providers for the glitch.
The statement read: "An error by ITV's transmission providers, Technicolor, meant that ITV HD's coverage of the England v USA match was interrupted for approximately 20 seconds. ITV1's standard definition coverage was unaffected.
"ITV immediately investigated this issue and a preliminary report has indicated that the cause of the problem was human error at Technicolor, in London.
"ITV's Sport production team in South Africa, who have produced high quality coverage throughout the tournament, were in no way responsible."
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Hide AdFurious fans immediately complained, with some describing the service as a "joke".
Richard Cross, Group Technology Director, ITV plc, said: "We apologise unreservedly to viewers for the unacceptable interruption to high definition coverage of the match.
"We met with Technicolor first thing this morning to put in place measures to address the issue and to ensure that Technicolor takes the appropriate action with immediate effect."
Social networking site Twitter was inundated with complaints about the coverage.
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Hide AdThe gaffe mirrors similar scenes last year when ITV missed the crucial winning goal during a tense FA Cup tie.
The channel switched to an automated ad break as eventual finalists Everton scored the winning goal against Merseyside rivals Liverpool.